Cellarware is designed to help wineries build stronger relationships with customers, members and wine club subscribers. Plus we add instant marketing / tech experience into your team. Up to 4 hours of our teams services a month!

We focus on the people side of your business.

Cellarware helps wineries manage:

• Wine club memberships and subscriptions (and payments!)
• Customer communications and email marketing
• Events and registrations
• Website content and updates
• Customer engagement and loyalty
• Online forms and enquiries
• Staff and volunteer management
• Training and education content
• Community discussions and groups
• Document storage and sharing
• Reporting and member insights
• Automated workflows and communications

We also integrate with trusted platforms such as Stripe and Xero, allowing wineries to collect payments and manage invoicing using systems they already know and trust.

What Cellarware Doesn't Do

Cellarware is not an inventory management or point-of-sale system.

We do not currently manage:

• Wine inventory
• Warehouse operations
• Stock control
• Production management
• Cellar operations
• Point of Sale (POS)

Instead, we integrate with specialist systems where appropriate and focus on helping wineries manage their customers, members, communications and growth.

Why We Built It This Way

Most winery software focuses on products.

Cellarware focuses on people.

Because loyal members, engaged customers and successful events are what ultimately drive wine sales.

We believe wineries should be free to choose the best accounting, inventory and operational systems for their business while having one central place to manage relationships, communications and community engagement.

That's what Cellarware was built to do.