Made on the Mornington Peninsula since 2019, the platform we (Formition Pty Ltd) have created has proven to be highly successful. With more than one hundred wineries on our doorstep, expanding into the wine industry felt like a natural next step.

Proven Foundation (associations, unions / clubs)

9,000+
Events powered

475,000+
Subscriptions managed

$36M+
Revenue processed

35,000+
Companies managed

3.3M+
Emails delivered

120M+
Customer website visits

About Formition

For more than a decade, our team has worked alongside associations, membership organisations, communities and not-for-profits, helping them grow, engage members and deliver meaningful experiences.

Over the years, we learned something important.

The organisations that thrive aren't necessarily the ones with the most technology. They're the ones that build the strongest relationships with their people.

That's why we developed software that puts people at the centre.

What began as a platform for membership and community organisations quickly proved valuable across other industries. Wineries, wine clubs and wine communities face many of the same challenges as associations: managing members, communicating effectively, running events, tracking engagement and building lasting relationships.

Cellarware was created to bring these capabilities together in one modern platform designed specifically for the wine industry.

Today, Cellarware helps wineries manage memberships, events, communications, reporting and community engagement from a single system, while providing the support and expertise needed to make it successful.

What Our Customers Love

Our customers tell us they love our software because it revolves around people, not technology.

Technology should support relationships, not get in the way of them.

That's why Cellarware focuses on helping wineries:

• Build stronger member relationships
• Create memorable event experiences
• Communicate with the right people at the right time
• Understand engagement and participation
• Grow their wine clubs and communities
• Save time by reducing administration

We believe software should feel simple, intuitive and helpful.

When your members, customers and community are at the centre of every decision, growth follows naturally.

At Cellarware, we're not just providing software. We're helping wineries create stronger connections with the people who matter most.

We also understand you are wine experts and have a small team and computer / web skills arent your forté, thats were our team (and partners) help. Creative budget friendly solutions on demand.